/* Brandstory PPC Service — custom styles on Bootstrap 5 */

:root {
  --color-bg: #faf9f7;
  --color-bg-alt: #e6f0f3;
  --color-bg-warm: #f5f3f0;
  --color-white: #ffffff;
  --color-ink: #222019;
  --color-ink-2: #252930;
  --color-ink-deep: #0a1636;
  --color-ink-blue: #012974;
  --color-muted: #524e48;
  --color-muted-2: #66635b;
  --color-muted-3: #7a756c;
  --color-border: #edebe7;
  --color-accent: #e83a25;
  --color-accent-soft: #ec5d4b;
  --color-accent-dark: #c42513;
  --color-hero: #14140f;
  --color-stats: #1f4b48;
  --color-cta-text: #ffebe9;
  --shadow-card: 0 4px 12px rgba(28, 27, 27, 0.016);
  --shadow-card-md: 0 4px 12px rgba(28, 27, 27, 0.031);
  --radius-card: 16px;
  --radius-lg: 24px;
  --radius-pill: 100px;
  --font: "Hanken Grotesk", system-ui, sans-serif;
  --section-pad-y: 5rem;
  --section-pad-x: 1.25rem;
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
  overflow-x: hidden;
}

body {
  font-family: var(--font);
  background: var(--color-bg) !important;
  color: var(--color-ink);
  overflow-x: hidden;
}

img {
  max-width: 100%;
  height: auto;
}

a {
  color: inherit;
}

/* Typography */
.kicker {
  font-weight: 600;
  font-size: 0.875rem;
  line-height: 1.125rem;
  letter-spacing: 0.125rem;
  text-transform: uppercase;
  color: var(--color-accent-soft);
  margin-bottom: 0;
}

.kicker--accent {
  color: var(--color-accent);
}

.kicker--white {
  color: var(--color-white);
}

.display-heading {
  font-weight: 400;
  font-size: clamp(2rem, 4.2vw, 3.5rem);
  line-height: 1.15;
  letter-spacing: -0.09rem;
  color: var(--color-ink);
}

.section-title {
  font-weight: 600;
  font-size: clamp(1.5rem, 2.4vw, 2rem);
  line-height: 1.3;
  letter-spacing: -0.03rem;
  color: var(--color-ink);
}

.lede {
  font-size: 1.25rem;
  line-height: 1.6;
  color: var(--color-muted);
}

.body-muted {
  font-size: 1rem;
  line-height: 1.6;
  color: var(--color-muted);
}

/* Buttons */
.btn-ppc {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.4rem;
  padding: 0.75rem 1.25rem;
  max-width: 100%;
  background: var(--color-accent);
  color: var(--color-white);
  border: 0;
  border-radius: 60px;
  font-family: inherit;
  font-weight: 500;
  font-size: 1rem;
  line-height: 1.8;
  letter-spacing: -0.01em;
  text-decoration: none;
  cursor: pointer;
  transition: background 0.2s ease, transform 0.15s ease;
}

.btn-ppc:hover,
.btn-ppc:focus-visible {
  background: var(--color-accent-dark);
  color: var(--color-white);
}

.btn-ppc:focus-visible {
  outline: 2px solid var(--color-ink);
  outline-offset: 3px;
}

.btn-ppc--ghost {
  background: transparent;
  border: 1px solid rgba(255, 255, 255, 0.85);
  color: var(--color-white);
}

.btn-ppc--ghost:hover,
.btn-ppc--ghost:focus-visible {
  background: rgba(255, 255, 255, 0.08);
  color: var(--color-white);
}

.btn-ppc--outline {
  background: transparent;
  border: 1.5px solid var(--color-white);
  color: var(--color-white);
}

.btn-ppc--outline:hover,
.btn-ppc--outline:focus-visible {
  background: rgba(255, 255, 255, 0.12);
  color: var(--color-white);
}

.btn-ppc--white {
  background: var(--color-white);
  color: var(--color-accent);
  box-shadow: 0 8px 16px rgba(0, 0, 0, 0.125);
}

.btn-ppc--white:hover,
.btn-ppc--white:focus-visible {
  background: #fff6f5;
  color: var(--color-accent-dark);
}

.btn-ppc .btn-arrow {
  width: 1rem;
  height: 1rem;
  display: inline-block;
  flex-shrink: 0;
  background-color: currentColor;
  -webkit-mask-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16' fill='none'%3E%3Cpath d='M4.5 11.5 11.5 4.5M11.5 4.5H6.25M11.5 4.5V9.75' stroke='black' stroke-width='1.5' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E");
  mask-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16' fill='none'%3E%3Cpath d='M4.5 11.5 11.5 4.5M11.5 4.5H6.25M11.5 4.5V9.75' stroke='black' stroke-width='1.5' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E");
  -webkit-mask-repeat: no-repeat;
  mask-repeat: no-repeat;
  -webkit-mask-position: center;
  mask-position: center;
  -webkit-mask-size: contain;
  mask-size: contain;
}

/* Hero */
.ppc-hero {
  position: relative;
  isolation: isolate;
  min-height: 42rem;
  background-color: #0d0d0d;
  background-image: url("../images/hero-banner.png");
  background-size: cover;
  background-position: left bottom;
  background-repeat: no-repeat;
  overflow: hidden;
}

.ppc-hero__glow {
  position: absolute;
  width: 28rem;
  height: 22rem;
  left: -6rem;
  bottom: -8rem;
  background: rgba(232, 58, 37, 0.35);
  filter: blur(120px);
  z-index: 0;
  pointer-events: none;
}

.ppc-hero__content {
  position: relative;
  z-index: 3;
  padding: 5.5rem 0 6.5rem;
}

.hero-kicker {
  display: inline-flex;
  align-items: center;
  padding: 0.375rem 0.875rem;
  background: rgba(255, 255, 255, 0.8);
  border: 1px solid var(--color-white);
  border-radius: var(--radius-pill);
  font-weight: 600;
  font-size: 0.8125rem;
  line-height: 1.3;
  letter-spacing: 0.06rem;
  text-transform: uppercase;
  color: var(--color-ink);
}

.ppc-hero h1 {
  font-weight: 600;
  font-size: clamp(2.1rem, 5vw, 3.75rem);
  line-height: 1.13;
  letter-spacing: -0.125rem;
  color: var(--color-white);
}

.ppc-hero h1 .hero-accent {
  color: var(--color-accent);
}

.ppc-hero .hero-sub {
  font-size: 1.25rem;
  line-height: 1.4;
  letter-spacing: -0.006rem;
  color: var(--color-white);
  max-width: 40rem;
}

/* Cards */
.ppc-card {
  background: var(--color-white);
  border: 1px solid var(--color-border);
  box-shadow: var(--shadow-card);
  border-radius: var(--radius-card);
  height: 100%;
}

.ppc-card--warm {
  background: var(--color-bg-warm);
}

.ppc-card--flush {
  background: var(--color-bg);
}

.takeaway-card {
  padding: 1.55rem 2.25rem;
}

.takeaway-card h3 {
  font-weight: 600;
  font-size: 1.375rem;
  line-height: 1.27;
  margin-bottom: 1.25rem;
}

.takeaway-card p {
  font-size: 1rem;
  line-height: 1.5;
  color: var(--color-muted);
  margin-bottom: 0;
}

/* Key takeaways */
.takeaways {
  background: var(--color-bg-alt);
  padding-top: var(--section-pad-y);
  padding-bottom: var(--section-pad-y);
}

/* Trusted */
.need-item {
  border-left: 2px solid var(--color-border);
  padding: 0.25rem 0 0.25rem 1rem;
  font-weight: 500;
  font-size: 1rem;
  line-height: 1.4;
  color: var(--color-muted-2);
}

.need-item--active {
  border-left-color: var(--color-accent);
  font-weight: 600;
  color: var(--color-ink-2);
}

.brand-bar {
  background: var(--color-bg-alt);
  padding: 4rem 0 4.25rem;
  overflow: hidden;
}

.brand-bar__heading {
  margin: 0 auto 2.5rem;
  text-align: center;
  font-weight: 500;
  font-size: clamp(1.75rem, 3vw, 2.5rem);
  line-height: 1.2;
  letter-spacing: -0.03rem;
  color: var(--color-ink-2);
}

.brand-carousel {
  overflow: hidden;
  width: 100%;
}

.brand-carousel__track {
  display: flex;
  flex-wrap: nowrap;
  width: max-content;
  animation: brand-scroll 30s linear infinite;
  will-change: transform;
}

.brand-carousel:hover .brand-carousel__track,
.brand-carousel:focus-within .brand-carousel__track {
  animation-play-state: paused;
}

.brand-carousel__group {
  display: flex;
  flex-wrap: nowrap;
  align-items: center;
  flex: 0 0 auto;
}

.brand-logo-wrap {
  box-sizing: border-box;
  flex: 0 0 auto;
  display: flex;
  align-items: center;
  justify-content: center;
  width: 13.75rem;
  height: 6.75rem;
  padding: 0.85rem 1.5rem;
  border-right: 1px solid rgba(37, 41, 48, 0.12);
}

.brand-logo-wrap img {
  display: block;
  width: 100%;
  height: 100%;
  max-width: none;
  object-fit: contain;
  object-position: center;
}

@keyframes brand-scroll {
  from {
    transform: translateX(0);
  }

  to {
    transform: translateX(-50%);
  }
}

@media (prefers-reduced-motion: reduce) {
  .brand-carousel__track {
    animation: none;
    justify-content: center;
    width: 100%;
  }

  .brand-carousel__group[aria-hidden="true"] {
    display: none;
  }
}

.stats-strip {
  background: var(--color-stats);
  border-radius: var(--radius-lg);
  padding: 2.5rem 1.5rem;
  color: var(--color-white);
}

.stats-strip .stat-value {
  font-weight: 800;
  font-size: 1.75rem;
  line-height: 1.1;
  letter-spacing: -0.03rem;
}

.stats-strip .stat-label {
  font-weight: 500;
  font-size: 0.875rem;
  line-height: 1.3;
}

.expect-card {
  padding: 1.5rem;
  background: var(--color-bg-warm);
  border: 1px solid var(--color-border);
  border-radius: var(--radius-card);
  height: 100%;
}

.expect-card h3 {
  font-weight: 700;
  font-size: 1.125rem;
  color: var(--color-ink-2);
}

.expect-card p {
  font-size: 0.9375rem;
  line-height: 1.5;
  color: var(--color-muted-2);
  margin-bottom: 0;
}

.beyond-box {
  background: var(--color-bg-alt);
  border: 1px solid var(--color-border);
  border-radius: var(--radius-lg);
  padding: 2.5rem 1.5rem;
}

.beyond-box .highlight {
  font-weight: 700;
  font-size: 1.25rem;
  color: var(--color-accent);
}

.chip {
  display: inline-flex;
  align-items: center;
  padding: 0.5rem 1rem;
  background: var(--color-white);
  border: 1px solid var(--color-border);
  border-radius: 30px;
  font-weight: 600;
  font-size: 0.875rem;
  color: var(--color-ink-2);
}

.chip--soft {
  background: var(--color-bg);
  font-weight: 500;
  font-size: 0.8125rem;
  color: var(--color-muted);
}

.chip--tag {
  background: var(--color-bg-warm);
  border: 0;
  border-radius: 6px;
  padding: 0.375rem 0.75rem;
  font-weight: 500;
  font-size: 0.8125rem;
}

.chip--accent {
  background: var(--color-accent);
  border-color: var(--color-accent);
  color: var(--color-white);
}

.chip--check {
  border-radius: var(--radius-pill);
  padding: 0.75rem 1.25rem;
  gap: 0.5rem;
}

/* Services */
.catalogue-header {
  background: var(--color-white);
  border-bottom: 1px solid var(--color-border);
  padding-top: 5.5rem;
  padding-bottom: 5rem;
}

.service-block {
  padding-top: 5rem;
  padding-bottom: 5rem;
  border-bottom: 1px solid var(--color-border);
}

.service-block--white {
  background: var(--color-white);
}

.service-card {
  padding: 2.5rem;
  height: 100%;
}

.service-card h3 {
  font-weight: 600;
  font-size: 1.5rem;
}

.subhead-caps {
  font-weight: 600;
  font-size: 0.875rem;
  letter-spacing: 0.06rem;
  text-transform: uppercase;
  color: var(--color-muted-3);
}

.note-block {
  display: flex;
  gap: 0.75rem;
  padding: 1.25rem;
  background: var(--color-bg);
  border-radius: 8px;
  font-weight: 600;
  font-size: 0.875rem;
  line-height: 1.4;
}

.note-block img {
  width: 18px;
  height: 18px;
  flex-shrink: 0;
}

.check-list {
  list-style: none;
  padding: 0;
  margin: 0;
}

.check-list li {
  display: flex;
  align-items: flex-start;
  gap: 0.5rem;
  font-size: 0.875rem;
  color: var(--color-muted);
  margin-bottom: 0.75rem;
}

.check-list li::before {
  content: "";
  width: 1rem;
  height: 1rem;
  flex-shrink: 0;
  margin-top: 0.1rem;
  background: url("../images/check.png") center / contain no-repeat;
}

.showcase {
  background: var(--color-bg);
  border-radius: 20px;
  padding: 2rem 1.5rem;
}

.showcase img {
  border-radius: 12px;
  width: 100%;
  object-fit: cover;
}

.showcase--media {
  display: flex;
  flex-direction: column;
  gap: 1.75rem;
}

.showcase__title {
  font-weight: 600;
  font-size: 1.75rem;
  line-height: 1.2;
  color: var(--color-ink);
  margin: 0 0 1rem;
}

.showcase__copy .body-muted {
  max-width: 40rem;
}

.showcase__stats {
  display: grid;
  grid-template-columns: 1fr;
  gap: 1.25rem 1.5rem;
  margin-top: 1.75rem;
}

.showcase__visual {
  margin: 0;
}

.showcase__visual img {
  display: block;
  width: 100%;
  height: auto;
  border-radius: 12px;
  object-fit: cover;
}

.mini-stat h4 {
  font-weight: 600;
  font-size: 0.875rem;
  margin-bottom: 0.25rem;
}

.mini-stat p {
  font-size: 0.8125rem;
  color: var(--color-muted);
  margin: 0;
}

.format-box {
  background: var(--color-bg);
  border-radius: 8px;
  padding: 0.75rem;
}

.format-box strong {
  display: block;
  font-size: 0.8125rem;
}

.format-box span {
  font-size: 0.6875rem;
  color: var(--color-muted);
}

.objective-panel {
  background: var(--color-white);
  border: 1px solid var(--color-border);
  border-radius: 12px;
  padding: 2rem;
}

.objective-panel li {
  display: flex;
  align-items: center;
  gap: 0.75rem;
  margin-bottom: 0.75rem;
  font-weight: 500;
  font-size: 0.9375rem;
  color: var(--color-muted);
}

.objective-panel img {
  width: 16px;
  height: 16px;
}

.action-tile {
  display: flex;
  align-items: center;
  gap: 0.6rem;
  padding: 0.75rem;
  background: var(--color-white);
  border: 1px solid var(--color-border);
  border-radius: 8px;
  font-weight: 600;
  font-size: 0.75rem;
}

.action-tile img {
  width: 16px;
  height: 16px;
}

.pipeline {
  background: var(--color-bg);
  border-radius: var(--radius-card);
  padding: 2.5rem;
}

/* Journey */
.journey {
  background: var(--color-white);
  padding-top: var(--section-pad-y);
  padding-bottom: var(--section-pad-y);
}

.journey-rule {
  height: 1px;
  background: var(--color-ink);
  opacity: 0.15;
}

.step-card {
  opacity: 0.9;
  border-bottom: 1px solid var(--color-ink);
  padding-bottom: 2.5rem;
  height: 100%;
}

.step-num {
  font-size: 1.75rem;
  line-height: 2.25rem;
  color: var(--color-accent-soft);
}

.step-card h3 {
  font-weight: 500;
  font-size: 1.25rem;
}

.step-card p {
  font-size: 1rem;
  line-height: 1.3;
  color: var(--color-ink);
  opacity: 0.75;
  margin: 0;
}

/* Why PPC */
.why-ppc {
  background: var(--color-white);
  padding-top: var(--section-pad-y);
  padding-bottom: var(--section-pad-y);
}

.why-ppc .display-heading {
  color: var(--color-ink-deep);
}

.why-lede {
  font-size: 1.5rem;
  line-height: 1.4;
  color: var(--color-ink-blue);
}

.table-scroll {
  max-width: 100%;
  overflow-x: auto;
  -webkit-overflow-scrolling: touch;
  overscroll-behavior-x: contain;
  border: 1px solid var(--color-border);
  border-radius: var(--radius-card);
}

.metrics-table {
  border: 1px solid var(--color-border);
  border-radius: var(--radius-card);
  overflow: hidden;
}

.metrics-table .compare-table {
  table-layout: fixed;
  width: 100%;
}

.metrics-table th,
.metrics-table td {
  white-space: normal;
  overflow-wrap: anywhere;
}

.compare-table {
  width: 100%;
  border-collapse: collapse;
  margin: 0;
  background: var(--color-white);
}

.compare-table thead {
  background: var(--color-bg-alt);
}

.compare-table th,
.compare-table td {
  padding: 1rem 1.5rem;
  border-bottom: 1px solid var(--color-border);
  font-size: 1rem;
  vertical-align: middle;
  text-align: left;
}

.compare-table th {
  font-weight: 600;
  color: var(--color-ink-deep);
}

.compare-table td {
  color: var(--color-muted);
}

.compare-table tbody tr:nth-child(even) {
  background: var(--color-bg);
}

.compare-table tbody tr:last-child td {
  border-bottom: 0;
}

.insight-callout {
  background: var(--color-bg-warm);
  border-radius: var(--radius-card);
  padding: 2rem;
}

.conclusion-banner {
  background: var(--color-bg-warm);
  border-radius: 12px;
  padding: 1.5rem;
  text-align: center;
  font-weight: 500;
  font-size: 1.125rem;
  color: var(--color-ink-deep);
}

.channel-table th:first-child,
.channel-table td:first-child {
  font-weight: 600;
  color: var(--color-ink-deep);
  min-width: 8.5rem;
}

.channel-table .strength {
  font-weight: 500;
  color: var(--color-ink-blue);
}

.channels .display-heading,
.channels .section-title {
  color: var(--color-ink-deep);
}

.channels__intro {
  max-width: 48rem;
  color: var(--color-muted);
}

.channel-breakdowns {
  display: grid;
  gap: 1.5rem;
  grid-template-columns: 1fr;
}

.channel-card {
  padding: 1.75rem 1.5rem;
  height: 100%;
}

.channel-card h3 {
  font-weight: 600;
  font-size: 1.25rem;
  color: var(--color-ink-deep);
  margin: 0 0 0.75rem;
}

.channel-card p {
  margin: 0;
  color: var(--color-muted);
  font-size: 1rem;
  line-height: 1.6;
}

.channel-more {
  background: var(--color-bg);
  padding: 0 0 5rem;
}

.channel-more__inner {
  display: flex;
  flex-direction: column;
  gap: 1.25rem;
}

.channel-orch {
  background: var(--color-bg-alt);
  border-radius: var(--radius-lg);
  padding: 2.5rem 1.5rem 2rem;
  text-align: center;
}

.channel-orch__icon {
  position: relative;
  width: 2.75rem;
  height: 2.75rem;
  margin: 0 auto 1rem;
  border: 2px solid var(--color-accent);
  border-radius: 50%;
}

.channel-orch__icon::before {
  content: "";
  position: absolute;
  inset: 0.4rem;
  border: 2px solid var(--color-accent);
  border-radius: 50%;
}

.channel-orch__icon::after {
  content: "";
  position: absolute;
  top: 50%;
  left: 50%;
  width: 0.5rem;
  height: 0.5rem;
  transform: translate(-50%, -50%);
  background: var(--color-accent);
  border-radius: 50%;
}

.channel-orch__title {
  font-weight: 600;
  font-size: 1.75rem;
  color: var(--color-ink-deep);
  margin: 0 0 0.5rem;
}

.channel-orch__sub {
  max-width: 36rem;
  margin: 0 auto;
  color: var(--color-muted);
}

.channel-align {
  display: flex;
  flex-direction: column;
  gap: 1.75rem;
  background: var(--color-white);
  border: 1px solid var(--color-border);
  border-radius: var(--radius-lg);
  padding: 2rem 1.5rem 2.25rem;
}

.channel-align__title {
  font-weight: 600;
  font-size: 1.75rem;
  color: var(--color-ink-deep);
  margin: 0 0 1rem;
}

.channel-align__takeaway {
  background: var(--color-bg-warm);
  border-radius: var(--radius-card);
  padding: 1.5rem 1.5rem 1.75rem;
}

.channel-align__quote {
  font-weight: 600;
  font-size: 1.25rem;
  line-height: 1.4;
  color: var(--color-ink-deep);
}

@media (min-width: 768px) {
  .channel-breakdowns {
    grid-template-columns: 1fr 1fr;
  }
}

@media (min-width: 992px) {
  .channel-breakdowns {
    grid-template-columns: repeat(6, 1fr);
  }

  .channel-card:nth-child(-n + 3) {
    grid-column: span 2;
  }

  .channel-card:nth-child(n + 4) {
    grid-column: span 3;
  }

  .channel-orch {
    padding: 3rem 3rem 2.25rem;
  }

  .channel-align {
    flex-direction: row;
    align-items: center;
    gap: 3rem;
    padding: 2.75rem 3rem 3rem;
  }

  .channel-align__copy {
    flex: 1 1 0;
    min-width: 0;
  }

  .channel-align__takeaway {
    flex: 0 0 22rem;
  }
}

/* Framework */
.dot-list {
  list-style: none;
  padding: 0;
  margin: 0;
}

.dot-list li {
  position: relative;
  padding-left: 1.15rem;
  margin-bottom: 0.75rem;
  font-weight: 500;
  font-size: 1rem;
  line-height: 1.5;
}

.dot-list li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0.55rem;
  width: 6px;
  height: 6px;
  background: var(--color-accent);
  border-radius: 50%;
}

.framework-card {
  padding: 2rem;
  border-radius: var(--radius-lg);
  height: 100%;
}

.checklist-box {
  background: var(--color-bg-alt);
  border-radius: var(--radius-lg);
  padding: 2.5rem 1.5rem;
}

/* Budget leaks */
.problem-card {
  padding: 2rem;
  box-shadow: var(--shadow-card-md);
  height: 100%;
}

.problem-idx {
  font-weight: 700;
  font-size: 0.875rem;
  letter-spacing: 0.125rem;
  color: var(--color-accent);
}

.problem-card h3 {
  font-weight: 600;
  font-size: 1.375rem;
  letter-spacing: -0.03rem;
  color: var(--color-ink-deep);
}

.label-caps {
  font-weight: 600;
  font-size: 0.8125rem;
  letter-spacing: 0.06rem;
  text-transform: uppercase;
  color: var(--color-muted);
}

.label-caps--accent {
  color: var(--color-accent);
  font-weight: 700;
}

.equation-box {
  background: var(--color-white);
  border: 1px solid var(--color-border);
  border-radius: var(--radius-lg);
  padding: 2.5rem 1.5rem;
}

.eq-step {
  display: flex;
  gap: 1.5rem;
  margin-bottom: 1.25rem;
}

.eq-num {
  flex-shrink: 0;
  width: 2.5rem;
  height: 2.5rem;
  border-radius: 50%;
  background: var(--color-ink-deep);
  color: var(--color-white);
  font-weight: 700;
  font-size: 0.875rem;
  display: flex;
  align-items: center;
  justify-content: center;
}

.eq-num--dark {
  background: var(--color-ink);
}

.eq-step h4 {
  font-weight: 600;
  font-size: 1.125rem;
  color: var(--color-ink-deep);
  margin-bottom: 0.25rem;
}

.eq-step p {
  font-size: 0.875rem;
  line-height: 1.4;
  color: var(--color-muted);
  margin: 0;
}

/* Campaign table extras */
.goal-pill {
  display: inline-flex;
  padding: 0.25rem 0.75rem;
  border: 1px solid var(--color-border);
  border-radius: var(--radius-pill);
  font-weight: 500;
  font-size: 0.8125rem;
  background: var(--color-bg);
}

.example-cell {
  font-weight: 500;
  font-size: 0.9375rem;
  color: var(--color-accent);
}

.guide-box {
  background: var(--color-bg-alt);
  border: 1px solid var(--color-border);
  border-radius: var(--radius-lg);
  padding: 2.5rem 1.5rem;
}

/* Strategy cards */
.decision-card {
  padding: 2.25rem;
  border: 1px solid var(--color-border);
  border-left: 4px solid var(--color-border);
  box-shadow: var(--shadow-card);
  border-radius: var(--radius-card);
  height: 100%;
  background: var(--color-white);
}

.decision-ghost {
  font-weight: 700;
  font-size: 2rem;
  color: var(--color-border);
}

.diff-tile {
  background: var(--color-bg);
  border: 1px solid var(--color-border);
  border-radius: 8px;
  padding: 1.25rem;
  height: 100%;
}

.audit-box {
  background: var(--color-bg-alt);
  border: 1px solid var(--color-border);
  border-radius: var(--radius-lg);
  padding: 2.5rem 1.5rem;
}

.audit-item {
  display: flex;
  gap: 1rem;
  padding: 0.5rem 0;
  font-weight: 500;
}

.audit-check {
  flex-shrink: 0;
  width: 1.25rem;
  height: 1.25rem;
  border-radius: 50%;
  background: var(--color-accent);
  display: inline-flex;
  align-items: center;
  justify-content: center;
  color: var(--color-white);
  font-size: 0.65rem;
  font-weight: 700;
}

/* Industries */
.industry-card {
  display: flex;
  background: var(--color-white);
  border: 1px solid var(--color-border);
  box-shadow: var(--shadow-card);
  border-radius: var(--radius-card);
  overflow: hidden;
  height: 100%;
}

.industry-bar {
  width: 6px;
  background: var(--color-accent);
  flex-shrink: 0;
}

.industry-card .card-body {
  padding: 2.25rem;
}

.obj-pill {
  display: inline-flex;
  padding: 0.375rem 0.75rem;
  background: var(--color-bg-alt);
  border-radius: var(--radius-pill);
  font-weight: 500;
  font-size: 0.8125rem;
  color: var(--color-ink-2);
}

/* Reporting */
.accent-card {
  display: flex;
  background: var(--color-white);
  border: 1px solid var(--color-border);
  box-shadow: var(--shadow-card);
  border-radius: var(--radius-card);
  overflow: hidden;
  height: 100%;
}

.accent-bar {
  width: 6px;
  background: var(--color-accent);
  flex-shrink: 0;
}

.accent-card .card-body {
  padding: 2.25rem;
}

.bullet-row {
  display: flex;
  align-items: center;
  gap: 0.6rem;
  margin-bottom: 0.6rem;
  font-size: 0.9375rem;
}

.bullet-dot {
  width: 6px;
  height: 6px;
  background: var(--color-accent);
  opacity: 0.8;
  flex-shrink: 0;
}

.step-faint {
  font-weight: 700;
  font-size: 1.75rem;
  color: var(--color-accent);
  opacity: 0.3;
}

/* Testimonials */
.quote-card {
  background: var(--color-ink-2);
  border: 1px solid var(--color-border);
  box-shadow: 0 8px 24px rgba(28, 27, 27, 0.024);
  border-radius: 20px;
  padding: 2rem;
  height: 100%;
  color: var(--color-white);
}

.quote-mark {
  width: 2.5rem;
  height: 2.5rem;
  border-radius: 50%;
  background: var(--color-white);
  color: var(--color-accent);
  font-weight: 700;
  font-size: 2rem;
  display: flex;
  align-items: center;
  justify-content: center;
  line-height: 1;
}

.quote-bar {
  width: 2rem;
  height: 4px;
  background: var(--color-accent);
  border-radius: 2px;
}

.quote-card blockquote {
  font-style: italic;
  font-size: 1.0625rem;
  line-height: 1.65;
  margin: 0;
}

.quote-card .author {
  font-weight: 700;
  font-size: 0.9375rem;
  letter-spacing: 0.06rem;
  text-transform: uppercase;
  color: var(--color-accent);
}

.quote-card .role {
  font-weight: 500;
  font-size: 0.875rem;
}

.testimonials-row {
  margin-bottom: 6.5rem;
}

.avatar {
  width: 48px;
  height: 48px;
  border-radius: 50%;
  object-fit: cover;
}

/* FAQ */
.faq-wrap {
  background: var(--color-white);
  border: 1px solid var(--color-border);
  border-radius: var(--radius-lg);
  padding: 1rem;
}

.faq-wrap .accordion-item {
  border: 0;
  border-bottom: 1px solid var(--color-border);
  background: transparent;
}

.faq-wrap .accordion-item:last-child {
  border-bottom: 0;
}

.faq-wrap .accordion-button {
  font-weight: 600;
  font-size: 1.25rem;
  color: var(--color-ink);
  background: transparent;
  box-shadow: none;
  padding: 1.5rem 0.5rem;
  white-space: normal;
  overflow-wrap: break-word;
  text-align: left;
  align-items: flex-start;
  column-gap: 0.75rem;
}

.faq-wrap .accordion-button:not(.collapsed) {
  color: var(--color-ink);
  background: transparent;
  box-shadow: none;
}

.faq-wrap .accordion-button::after {
  width: 1.75rem;
  height: 1.75rem;
  background-image: none;
  background-color: #fdf1f0;
  border-radius: 50%;
  transform: none;
  content: "+";
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 1.1rem;
  color: var(--color-accent);
  font-weight: 600;
}

.faq-wrap .accordion-button:not(.collapsed)::after {
  background-color: var(--color-accent);
  color: var(--color-white);
  content: "−";
  transform: none;
}

.faq-wrap .accordion-body {
  color: var(--color-muted);
  font-size: 1rem;
  line-height: 1.625;
  padding: 0 3rem 1.5rem 0.5rem;
}

/* Final CTA blocks */
.cta-dark {
  background-color: var(--color-ink-2);
  background-image: linear-gradient(#252930, #252930);
  color: var(--color-white);
  padding-top: var(--section-pad-y);
  padding-bottom: var(--section-pad-y);
}

.cta-dark h2 {
  color: var(--color-white);
}

.glass-chip {
  display: inline-flex;
  padding: 0.5rem 0.875rem;
  background: rgba(255, 255, 255, 0.1);
  border: 1px solid rgba(255, 255, 255, 0.15);
  border-radius: 8px;
  font-weight: 500;
  font-size: 0.875rem;
  color: var(--color-white);
}

.strike-item {
  color: var(--color-muted);
  text-decoration: line-through;
  font-size: 0.875rem;
}

.journey-flow {
  display: flex;
  flex-wrap: wrap;
  align-items: flex-start;
  justify-content: center;
  gap: 1.25rem 0.5rem;
  list-style: none;
  padding: 0;
  margin: 0;
}

.journey-step {
  flex: 1 1 40%;
  max-width: 10rem;
  display: flex;
  flex-direction: column;
  align-items: center;
  text-align: center;
}

.journey-badge {
  width: 3rem;
  height: 3rem;
  border-radius: 50%;
  background: var(--color-bg-alt);
  color: var(--color-accent);
  font-weight: 700;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 0.75rem;
}

.journey-badge--last {
  background: var(--color-accent);
  color: var(--color-white);
}

.journey-step__title {
  margin: 0 0 0.25rem;
  font-weight: 600;
  color: var(--color-ink);
}

.journey-step__sub {
  margin: 0;
  font-size: 0.75rem;
  color: #8c887f;
}

.journey-arrow {
  display: none;
}

@media (min-width: 992px) {
  .journey-flow {
    flex-wrap: nowrap;
    gap: 0;
  }

  .journey-step {
    flex: 1 1 0;
    max-width: none;
  }

  .journey-arrow {
    flex: 0 0 1.75rem;
    display: flex;
    align-items: center;
    justify-content: center;
    height: 3rem;
  }

  .journey-arrow::before {
    content: "";
    width: 0.45rem;
    height: 0.45rem;
    border-top: 2px solid #c5c2bb;
    border-right: 2px solid #c5c2bb;
    transform: rotate(45deg);
  }
}

.opt-x,
.opt-ok {
  width: 1.25rem;
  height: 1.25rem;
  border-radius: 50%;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  font-size: 0.7rem;
  font-weight: 700;
  flex-shrink: 0;
}

.opt-x {
  background: #fdf1f0;
  color: var(--color-accent);
}

.opt-ok {
  background: var(--color-bg-alt);
  color: var(--color-accent);
}

.process-card {
  background: var(--color-bg);
  border: 1px solid var(--color-border);
  border-radius: var(--radius-card);
  padding: 1.5rem;
  height: 100%;
}

.process-card .num {
  font-weight: 700;
  font-size: 1.25rem;
  color: var(--color-accent);
}

.process-bar {
  width: 1.5rem;
  height: 4px;
  background: var(--color-accent);
  border-radius: 2px;
}

.process-photo {
  width: 100%;
  height: 100%;
  min-height: 22rem;
  object-fit: cover;
  border-radius: var(--radius-lg);
}

.final-cta {
  position: relative;
  isolation: isolate;
  overflow: hidden;
  background: linear-gradient(90deg, #e83a25 0%, #c42513 100%);
  padding: 5.5rem 0;
  text-align: center;
  color: var(--color-white);
}

.final-cta__orb {
  position: absolute;
  width: 25rem;
  height: 25rem;
  border-radius: 50%;
  pointer-events: none;
  z-index: 0;
}

.final-cta__orb--tl {
  left: -9rem;
  top: -9rem;
  background: rgba(255, 255, 255, 0.07);
}

.final-cta__orb--br {
  right: -6rem;
  bottom: -8rem;
  background: rgba(0, 0, 0, 0.06);
}

.final-cta .inner {
  position: relative;
  z-index: 2;
}

.final-cta h2 {
  color: var(--color-white);
}

.final-cta p {
  color: var(--color-cta-text);
  max-width: 47.5rem;
  margin-left: auto;
  margin-right: auto;
}

/* Utility */
.section-pad {
  padding-top: var(--section-pad-y);
  padding-bottom: var(--section-pad-y);
}

.bg-cream {
  background: var(--color-bg);
}

.bg-white {
  background: var(--color-white);
}

.bg-mist {
  background: var(--color-bg-alt);
}

.divider-soft {
  border-color: var(--color-border);
}

.rounded-photo {
  border-radius: 12px;
}

@media (min-width: 768px) {
  :root {
    --section-pad-x: 2.5rem;
  }

  .stats-strip {
    padding: 2.5rem 3rem;
  }

  .beyond-box,
  .checklist-box,
  .guide-box,
  .equation-box,
  .audit-box {
    padding: 3rem 4rem;
  }

  .showcase {
    padding: 2.75rem 3rem;
  }

  .showcase__stats {
    grid-template-columns: repeat(3, minmax(0, 1fr));
  }

  .faq-wrap {
    padding: 2rem;
  }
}

@media (min-width: 992px) {
  .showcase--media {
    flex-direction: row;
    align-items: center;
    gap: 3rem;
  }

  .showcase__copy {
    flex: 1 1 0;
    min-width: 0;
  }

  .showcase__visual {
    flex: 0 0 38%;
    max-width: 26.25rem;
  }
}

@media (min-width: 1200px) {
  .ppc-hero {
    min-height: 48.25rem;
  }

  .ppc-hero__content {
    padding: 8.1rem 0 7rem;
    max-width: 45rem;
  }
}

@media (max-width: 991.98px) {
  :root {
    --section-pad-y: 3.25rem;
  }

  .ppc-hero {
    min-height: 0;
  }

  .ppc-hero__content {
    padding: 4rem 0 3.25rem;
  }

  .ppc-hero h1 {
    letter-spacing: -0.04rem;
    overflow-wrap: break-word;
  }

  .hero-kicker {
    max-width: 100%;
    white-space: normal;
  }

  .display-heading,
  .section-title {
    overflow-wrap: break-word;
  }

  .brand-bar {
    padding: 3rem 0;
  }

  .testimonials-row {
    margin-bottom: 4rem;
  }

  .beyond-box,
  .checklist-box,
  .guide-box,
  .equation-box,
  .audit-box {
    padding: 1.5rem;
  }

  .showcase {
    padding: 1.5rem;
  }

  .stats-strip {
    padding: 1.75rem 1.25rem;
  }

  .channel-more {
    padding-bottom: var(--section-pad-y);
  }

  .channel-table th:first-child,
  .channel-table td:first-child {
    min-width: 0;
  }

  .compare-table th,
  .compare-table td {
    padding: 0.85rem 0.85rem;
  }

  .industry-card .card-body,
  .accent-card .card-body {
    padding: 1.5rem;
  }

  .decision-ghost {
    font-size: 1.35rem;
  }

  .faq-wrap .accordion-body {
    padding: 0 0.5rem 1.25rem;
  }

  .why-lede {
    font-size: 1.25rem;
  }
}

@media (max-width: 767.98px) {
  .row.g-5 {
    --bs-gutter-y: 1.75rem;
  }

  .ppc-hero .d-flex.flex-sm-row {
    flex-direction: column !important;
  }

  .ppc-hero .btn-ppc {
    width: 100%;
    justify-content: center;
  }

  .journey-step {
    flex: 1 1 calc(50% - 0.5rem);
    max-width: none;
  }

  .metrics-table th,
  .metrics-table td {
    padding: 0.7rem 0.6rem;
    font-size: 0.8rem;
  }

  .final-cta {
    padding: 3.5rem 1rem;
  }

  .process-photo {
    min-height: 16rem;
  }

  .brand-logo-wrap {
    width: 10rem;
    height: 5.25rem;
    padding: 0.65rem 1rem;
  }

  .why-lede {
    font-size: 1.125rem;
  }

  .channel-orch__title,
  .channel-align__title {
    font-size: 1.375rem;
  }

  .quote-card {
    padding: 1.5rem;
  }

  .pipeline {
    padding: 1.75rem;
  }
}

@media (max-width: 575.98px) {
  /* Keep row gutters inside .container padding so 375px has no page-level scroll */
  .row {
    --bs-gutter-x: 1.5rem;
  }

  .takeaway-card {
    padding: 1.4rem 1.25rem;
  }

  .service-card,
  .pipeline,
  .problem-card,
  .decision-card {
    padding: 1.5rem;
  }

  .compare-table th,
  .compare-table td {
    padding: 0.7rem 0.65rem;
    font-size: 0.8125rem;
  }

  .ppc-hero__content {
    padding: 3.25rem 0 2.75rem;
  }

  .ppc-hero h1 {
    font-size: clamp(1.7rem, 8vw, 2.15rem);
    letter-spacing: -0.04rem;
  }

  .ppc-hero .hero-sub {
    font-size: 1rem;
  }

  .hero-kicker {
    font-size: 0.6875rem;
    letter-spacing: 0.04rem;
    text-align: left;
  }

  .faq-wrap .accordion-button {
    font-size: 1.05rem;
    padding: 1.1rem 0.25rem;
  }

  .display-heading {
    font-size: clamp(1.65rem, 7.5vw, 2.15rem);
    letter-spacing: -0.04rem;
  }

  .showcase__title {
    font-size: 1.375rem;
  }

  .showcase__stats {
    grid-template-columns: 1fr;
  }
}