The Sample Brief
Product: "Kettlebird", a fictional smart kettle app that lets users schedule tea from their phone.
Audience: busy working professionals.
Goal: drive app downloads.
Length: 60 seconds.
All brand names and details here are invented for illustration.
Sample AV Script
| Time | Video | Audio |
|---|---|---|
| 0:00–0:05 | Alarm clock reads 6:58. A sleepy hand reaches for a phone. | SFX: alarm. MUSIC: light, upbeat track in. |
| 0:05–0:12 | MCU: PRIYA, 30s, squints at a busy calendar on screen. | VO: Mornings move fast. Meetings, messages, and somewhere in there, you need tea. |
| 0:12–0:22 | Screen recording: app opens; she taps "Masala chai, 7:10". | VO: With Kettlebird, schedule your perfect cup before you're even out of bed. |
| 0:22–0:32 | Kitchen: kettle lights up; steam rises. Graphic: "Ready at 7:10". | SFX: gentle boil. VO: Pick your brew, set the time, and it's ready when you are. |
| 0:32–0:44 | Priya sips tea while replying to emails; she smiles. | VO: Save favourites, set weekday routines, and get a nudge when it's done. |
| 0:44–0:52 | Three quick cuts: weekend routine, office mug, family pouring cups. | VO: One kettle. Every routine. |
| 0:52–1:00 | End card: app icon, store badges, tagline. | VO: Kettlebird. Tea on your time. Download free today. MUSIC: button ending. |
AV Script Conventions Used
- VO: voice-over narration.
- SFX: sound effects.
- MUSIC: music cues with in and out points.
- Shot abbreviations: MCU, CU, WS; see our cinematography terms glossary.
- Timecodes: approximate, refined during the edit.
- Character descriptions: name in capitals with brief description on first appearance.
Timing the Voice-Over
The sample contains about 75 words of voice-over, leaving room for music and pauses within 60 seconds. Conversational narration often runs at roughly 130 to 160 words per minute, so a fully narrated minute would be busier. Read the script aloud against a timer before approving it.
Blank AV Script Template
| Time | Video | Audio (VO / dialogue / SFX / music) |
|---|---|---|
| 0:00– | [Opening visual] | [Sound or music in] |
| [Problem or context] | [VO line] | |
| [Solution in action] | [VO line] | |
| [Benefit 1] | [VO line] | |
| [Benefit 2] | [VO line] | |
| [End card] | [Call to action; music out] |
The same layout is used for documentaries; compare our documentary script format guide. For a printable music-video variant, see our music video script PDF template.
Tips for Writing AV Scripts
- One idea per row
- Visuals that show, VO that adds
- Short, spoken sentences
- Clear call to action
- Note on-screen text separately
- Read aloud with a stopwatch
From AV Script to Finished Explainer
Once approved, the AV script drives casting, shot lists, and the edit. An explainer and product film studio in India can produce live action, screen recordings, and motion graphics together. A app marketing video agency in India can plan versions for app stores and social media. A versatile explainer production team keeps the script, shoot, and edit aligned. Brands in Karnataka can brief a Bengaluru explainer studio, and fast-growing apps may work with one of the top explainer video producers in India.
Frequently Asked Questions
What is an audio visual script?
A two-column script with visuals on one side and audio, including voice-over, dialogue, sound effects, and music, on the other.
What does VO mean in an AV script?
Voice-over, narration recorded separately from the picture.
How many words is a 60-second AV script?
Usually fewer than a fully narrated minute; around 75–140 words depending on how much music and visual space you want.
Is an AV script the same as a screenplay?
No. Screenplays use a single-column format; AV scripts separate video and audio into two columns.
Can I use this AV script sample?
Yes, use the structure and template, and write your own content for your product.
Two Columns, One Clear Message
An audio visual script keeps picture and sound working together. Use this sample to understand the format, then build your own around a clear message and call to action. To turn your AV script into a finished video, request an explainer quote.
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