The Five Scoring Factors
| Factor | Question |
|---|---|
| Demand | Are people actively looking for this? |
| Fit | Does it match your channel's promise? |
| Gap | Can you do it better or differently than existing videos? |
| Effort | Can you make it well with your current time and kit? (higher = easier) |
| Packaging | Can you imagine a compelling title and thumbnail? |
A Worked Example
| Topic | Demand | Fit | Gap | Effort | Packaging | Total |
|---|---|---|---|---|---|---|
| Balcony herb garden for beginners | 4 | 5 | 3 | 5 | 4 | 21 |
| Hydroponics deep dive | 3 | 4 | 4 | 2 | 3 | 16 |
| My gardening year in review | 2 | 4 | 2 | 4 | 2 | 14 |
The herb garden video wins this round.
Tie-Breakers
- Which excites you more?
- Which leads to follow-up videos?
- Which suits the season?
- Which fills a gap in your playlists?
- Which could become Shorts too?
- Which serves your newest viewers?
How to Rate Demand Quickly
Check autocomplete, look at recent videos on the topic, and read comments for unanswered questions. Detailed research steps are in our YouTube topic research guide. For seasonal timing, see our month-by-month topic calendar.
Topic Planning for Brands
Brands can apply the same scoring to customer questions. A topic-scoring content studio in India can run the exercise with your team. A content prioritisation agency in India can rank topics against business goals. A content planning crew turns the winners into shoots. Teams in Bengaluru can bring in a Bangalore content planning team, and enterprises may work with one of the most data-driven video studios in India.
Frequently Asked Questions
How do I choose the best topic for a YouTube video?
Score each idea on demand, fit, gap, effort, and packaging, then pick the highest total.
What if two topics tie?
Choose the one that excites you more or leads to more follow-up videos.
How do I measure demand for a topic?
Use autocomplete, recent video views, and unanswered questions in comments.
Should I always pick the highest score?
Usually, but season, playlists, and audience needs can justify exceptions.
Score It, Then Shoot It
Picking the best topic for your next YouTube video gets easier with a simple score. Rate, compare, decide, and move on to filming. For brand topic planning, run a topic workshop with us.
Ready to plan your next video?
Tell us about your project, timeline, and goals, and the Editatease team will suggest the right approach.
Contact Editatease