Graphic Elements
| Element | Purpose |
|---|---|
| Lower thirds | Names and titles |
| Title cards | Sections and openings |
| Overlays | Texture, light leaks, frames |
| Icons | Explain ideas visually |
| Transitions | Move between scenes |
| Logo animation | Branding |
Audio Elements
- Sound effects (whooshes, clicks, ambience)
- Music beds
- Stingers for logos
- Room tone
Building a Brand Element Kit
Templates
Lower thirds and titles.
Library
Approved music and SFX.
Licences
Keep records with assets.
Our earlier video components guide explains how parts combine. For icons, see video production vectors, and for music, commissioning original music.
Why Elements Shape How Videos Feel
Footage is only part of a video. Titles, lower thirds, overlays, icons, transitions, sound effects, and music shape how information is understood and how the video feels. A clean lower third makes an interview credible; a well-chosen whoosh makes a graphic feel lively; a subtle music bed carries emotion. Poorly chosen elements, by contrast, can make professional footage look cheap or cluttered.
Treating elements as a designed system rather than last-minute additions leads to more consistent, recognisable videos across a brand's entire library.
Designing Effective Lower Thirds
Lower thirds introduce people and places. They should be readable at small sizes, stay on screen long enough to read, and match brand fonts and colours. Simple animations, such as a gentle slide or fade, feel professional; elaborate animations distract from the speaker. Keep them inside safe areas so platform interfaces do not cover them.
Title Cards and Section Titles
Title cards open videos and divide longer content into sections. They help viewers navigate and give editors natural breaks. Use consistent typography and timing, and avoid long text. For social videos, titles may appear as large on-screen text over footage rather than separate cards.
Using Overlays and Textures
Overlays such as light leaks, film grain, dust, and frames add texture and mood. Used sparingly, they give footage a distinctive look. Overused, they become a gimmick. Choose overlays that suit the brand and story, and apply them consistently across a series.
Icons and Infographics
Icons and simple infographics explain ideas quickly, such as processes, statistics, and comparisons. Use a consistent icon style and pair icons with short labels for clarity. Animate them simply to guide attention in the order you want viewers to read information.
Sound Effects That Support Visuals
Sound effects make graphics and transitions feel physical. A soft click for an icon, a whoosh for a transition, or ambient sound for a location adds polish. Keep effects subtle and balanced with dialogue and music, since loud effects quickly become irritating.
Choosing Music Beds
Music beds sit under dialogue, setting tone without competing for attention. Choose tracks with steady energy and few vocals, and lower them under speech. Licensed library music is common; check that the licence covers your intended use, especially paid advertising.
Organising an Element Library
Store approved elements in a shared library organised by type, with clear names and licence records. Include templates for common formats, such as vertical and horizontal versions. A well-organised library saves editors time and ensures every video uses current brand assets.
Keeping Licence Records
For every stock element, keep a record of its source, licence type, and permitted uses. If a client later asks whether an element can appear in a television advert, you can answer quickly. Missing records can force costly replacements or legal risk.
Keeping Elements Consistent Across Teams
When several editors or agencies work on a brand's videos, share the element kit and a short guide explaining how to use it. Review early videos to make sure elements are applied correctly. Consistency builds recognition, so viewers know a video comes from your brand within seconds.
Refreshing Elements Over Time
Brands evolve, and element kits should too. Review them annually, retire dated styles, and update templates to reflect new brand guidelines or platform formats.
Captions as a Design Element
Captions are now a core element of most online videos, not an afterthought. Their font, size, colour, background, and position all affect readability and brand feel. Choose a style that reads clearly on small screens, keep lines short, and position captions consistently. Animated word-by-word captions are popular for social content but can tire viewers in longer videos.
Always check automatic captions for errors, especially names, numbers, and specialist terms, before publishing.
Brand Kits From Editatease
Motion designers at our video production company in India build brand element kits. A video production agency in India can hand these to in-house teams. A video production company using random stock elements weakens brand recognition. Teams call us the best video production company in Bangalore for template kits, and brands keep consistency with us as a top video production agency in India.
Frequently Asked Questions
What elements are used in videos?
Lower thirds, titles, overlays, icons, transitions, logo animations, sound effects, and music.
What is a lower third?
A graphic in the lower part of the screen showing names or titles.
Do I need licences for video elements?
Yes, check each asset's licence.
What is a brand element kit?
A set of approved templates, music, and effects for consistent videos.
Consistent, Licensed Elements
A brand element kit keeps videos consistent. For a custom kit, ask our video production company.
Ready to plan your next video?
Tell us about your project, timeline, and goals, and the Editatease team will suggest the right approach.
Contact Editatease