A Page Plan
| Page | Content |
|---|---|
| Cover | Striking still, name, tagline |
| 2 | Who we are |
| 3–4 | Services with stills |
| 5–6 | Two case studies |
| 7 | Process and team |
| Back | QR to showreel, contact |
Print vs Digital
Events, meetings; heavy paper, matte finish.
Digital PDF
Email, tenders; clickable links.
Common Mistakes
- Too much text, too few images
- Low-resolution frame grabs
- Outdated client logos
- No clear call to action
For the longer document, see a company profile, and for icons, video production vectors.
Why Production Companies Still Use Brochures
In a digital industry, printed brochures might seem old-fashioned, yet they remain useful. At trade shows, conferences, and client meetings, a well-designed brochure gives people something to take away and remember. It sits on desks after meetings, reminding decision-makers of your work. A PDF version supports email outreach and tender submissions. The brochure's main job is to make your work memorable and point people toward your showreel and website.
Because production companies sell visual craft, a brochure must look excellent. A poorly designed brochure undermines the claim that you make beautiful films.
Designing a Striking Cover
The cover is often all that people see before deciding whether to open the brochure. Use a single strong still from your best work, your company name, and a short line describing what you do. Avoid clutter. High-quality printing and paper reinforce the impression of craftsmanship.
Choose a still that represents the kind of work you want more of, since it sets expectations immediately.
Choosing Stills From Your Work
Frame grabs from video can look soft or noisy when printed large. Export stills from the highest-quality masters, choose frames with sharp focus and clean composition, and consider dedicated set photography for future shoots. A mix of wide establishing images and close emotional moments creates visual rhythm across pages.
Presenting Services Visually
Instead of long lists, present each service with an image and a short description of the problem it solves. Group services logically, such as brand films, explainers, events, and training. Keep text short and readable, with generous white space.
Telling Short Case Studies
Brochure case studies should be brief: client, challenge, approach, and outcome in a few sentences, with a striking still and a QR code to the video. Choose projects relevant to the audience receiving the brochure, and get client permission before naming them.
Using QR Codes Well
QR codes bridge print and video. Place them near related images, test them before printing, and link to pages that load quickly on phones. Use short URLs as well, for people who prefer typing. Track scans with unique links to see which brochures and events drive interest.
Print Specifications to Consider
Work with a printer early to choose size, paper weight, finish, and binding. Matte finishes reduce glare and feel premium; gloss makes colours pop but shows fingerprints. Request a proof before the full run, checking colours, image sharpness, and text. Order modest quantities so the brochure can be updated regularly.
Creating a Digital Version
The PDF version should be optimised for screens, with clickable links and a manageable file size. Some companies create an interactive version with embedded video links. Ensure text remains readable on phones, since many recipients will open the PDF on mobile devices.
Using Brochures at Events
At trade shows, offer brochures to people who show genuine interest rather than handing them to everyone. Pair the brochure with a short conversation and a follow-up email. Note which visitors took brochures so follow-ups can be personalised.
Keeping the Brochure Current
Review the brochure every six to twelve months. Replace dated work, update client lists and team details, and check links. Outdated brochures can make a company look stagnant, so plan print runs that match how often you expect to update.
Measuring Brochure Effectiveness
Track QR scans, enquiries mentioning the brochure, and conversions from events where it was used. These insights show whether the brochure is worth its printing cost and help refine future versions.
Writing in the Right Tone
Brochure copy should be confident, warm, and specific. Avoid generic phrases that every studio uses, and explain what makes your approach different in plain language. Short sentences and active verbs keep pages readable at a glance.
Our Brochure
Our video production company in India keeps a print and a PDF brochure. A video production agency in India uses brochures mainly to drive people to its reel. A brochure should feel like the video production company behind it. Event visitors often keep ours, which helps clients remember why they called us the best video production company in Bangalore, and it supports our pitches as a top video production agency in India.
Frequently Asked Questions
What should a film production brochure include?
Cover, about, services, case studies, process, team, and a QR to your reel.
Print or digital brochure?
Both: print for events, PDF for email and tenders.
How long should a brochure be?
Around eight pages is common.
What's the biggest brochure mistake?
Too much text and too few strong images.
Point to the Reel
A brochure's job is to get your reel watched. For a copy of ours, ask our video production company.
Ready to plan your next video?
Tell us about your project, timeline, and goals, and the Editatease team will suggest the right approach.
Contact Editatease