Templates

How to Make a Video Script: Five Templates by Video Type

Different videos need different script structures. This guide gives five practical templates, for explainers, testimonials, product demos, social ads, and training videos, so you can make a video script quickly for the job at hand.

Explainer Testimonial Social ad

1. Explainer (60–90 seconds)

SectionContent
ProblemWhat frustrates the viewer?
SolutionIntroduce the product or idea
How it worksThree simple steps
BenefitWhat changes for them
Call to actionOne clear next step

2. Customer Testimonial

  • Before: the customer's situation.
  • Turning point: finding the solution.
  • After: results in their words.
  • Recommendation: who should try it.

3. Product Demo

1

Hook

Show the result first.

2

Walkthrough

Key features in use.

3

Proof

Data or customer quote.

4

CTA

Try, book, or buy.

4. Social Ad and 5. Training Video

Social ad (15–30 seconds): hook in the first second, one benefit, visual proof, short call to action, captions throughout.

Training video: learning objective, steps in order, common mistakes, a quick recap, and where to get help.

  • Write visuals alongside words
  • Read aloud and time it
  • Cut anything that doesn't serve the goal

A two-column script example is in our earlier audio visual script sample. For a production-ready shooting script, see our shooting script sample, and for writing systems, the YouTube writing system.

Professional Scriptwriting

A template-driven scripting studio in India can write scripts for any format. A B2B video copy agency in India specialises in demos and testimonials. A script and storyboard team prepares shoot-ready plans. In Bengaluru, a Bangalore scriptwriting crew can help, and brands may hire one of the most versatile script studios in India.

Frequently Asked Questions

How do I make a video script?

Choose a template that matches your video type, fill each section, add visuals, then read aloud and time it.

What's the structure of an explainer script?

Problem, solution, how it works, benefit, and call to action.

How long should a social ad script be?

Usually 15–30 seconds, with a hook in the first second.

Should scripts include visual notes?

Yes, writing visuals alongside words helps planning.

Pick a Template, Fill It In

Knowing how to make a video script is easier with the right template. Pick the structure, then write. For professional scripts, order a video script from our team.

Ready to plan your next video?

Tell us about your project, timeline, and goals, and the Editatease team will suggest the right approach.

Contact Editatease