Example 1: 30-Second Social Ad
| Visual | Audio | Note |
|---|---|---|
| Close-up: cold coffee left on a desk | VO: Another forgotten cup? | Relatable hook in two seconds |
| Mug glows as it warms | VO: Meet Warmly, the mug that keeps it just right. | Product reveal early |
| Three quick uses | VO: Desk. Car. Couch. | Rhythm, no wasted words |
| End card | VO: Order today. | Single call to action |
Example 2: 90-Second Explainer (Excerpt)
VO: Paying contractors across five cities used to take Neha's team two days a month.
Note: a specific person and number make the problem concrete.
VO: Now it takes ten minutes. Here's how.
Note: promise, then delivery.
VO: Upload invoices, approve in one click, and every payment is logged.
Note: three steps, each shown on screen.
Example 3: 2-Minute Testimonial Outline
Before
"We were losing leads every week."
Turning point
"A colleague suggested we try it."
After
"Now every enquiry is followed up the same day."
Recommendation
"If you're a small team, start here."
Testimonials are usually unscripted; the outline guides interview questions. Use real customer words, with consent.
What the Examples Share
- Hook in the first seconds
- Specific details over generic claims
- One idea per line
- Visual for every line
- One call to action
- Honest, verifiable claims
For a fill-in template, see our video script template. For shot-level planning, see a shot script example.
Getting Scripts Written
An ad-and-explainer writing studio in India can draft all three formats. A testimonial production agency in India plans customer interviews. A customer-story film crew captures real voices. In Karnataka, a Bengaluru testimonial crew can help, and brands may hire one of the most persuasive script teams in India.
Frequently Asked Questions
Where can I find video script examples?
This page includes annotated examples of a social ad, an explainer, and a testimonial.
How long is a 30-second script?
Usually a few short lines, often under 70 words.
Should testimonials be scripted?
Usually not; use an outline to guide interview questions and real customer words.
What do good video scripts have in common?
A quick hook, specific details, one idea per line, visuals, and one call to action.
Learn From Examples, Write Your Own
These video script examples show how clarity works across formats. Borrow the structure and write in your own words. For scripts written for your brand, order a brand script from our writing desk.
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